Forbes Travel Guide is the global authority on luxury travel.
We started in as Mobil Travel Guide. Today, our iconic Star Rating system encompasses more than 60 countries.
SOP - Standard Operating Procedure
Forbes Travel Guide offers world-class training in a variety of customizable formats that enhance service skills and inspire staff to elevate the guest experience. We customize training for every engagement, whether we review service basics with front-line staff or provide high-level coaching to your managers. We encourage each business' unique personality and never mandate scripted behaviors.
To further day-to-day learning, we offer our Training Toolkit, a handsome box set of engaging activities you can use in lineups, pre-shifts and in-house training. Our certified, anonymous inspectors can visit your property any time to evaluate service and facility based on the same stringent standards we use for our Star Ratings -- or based on your brand's own standards.
Select the timing and frequency of our visits, and receive timely inspection reports with detailed observations and photos to help you understand your property's strengths and opportunities for improvement.
PARTNER Log in
Consider adding an Emotional Engagement survey to gain even greater insight into the guest experience. We rate more than 1, hotels, restaurants and spas every year on the world's most stringent standards. As a partner, you will receive a copy of our annual standards so you know what the inspection entails.
We also provide your detailed Star Rating inspection results. Partners enjoy many other benefits, including promotion through forbestravelguide.
We have 60 years' experience in service standards development and assessment.
Through a two-day, on-site consultation, we listen to your goals and then craft customized standards to help you meet them. Our highly experienced Executive Trainers are available to meet the full potential of your customized brand standards through engaging on-site training in full or multi-day increments.
We serve the most elite global brands in hospitality.
Training Services. In-Person Training.
Online Training with Lobster Ink. Training Toolkit.
Quality Assessment. Global Partnership.
Space to Live Your Life
No one can buy a Star Rating; all ratings are earned through our objective process. Custom Standards.
Brand identity guidelines. A walk through guide of a brand identity / logo guidelines document.
Forbes Travel Guide can also conduct incognito inspections to assess adherence to the standards.